A All-Day Cereal Bar in Time Square!

MOQIPEOPLE INSIDER:

#Cafe #Lifestyle #HealthWellness #MOQIVibes #MOQIPositiveVibes

A All-Day Cereal Bar in Time Square!

Kellogg’s Set to Open Its First Brick-And-Mortar Cafe on July 4.

Would you be willing to pay $7.50 for a bowl of cereal? Kellogg 5.26% , the maker of your favorite childhood cereals like Rice Krispies, Frosted Flakes and Fruit Loops, thinks you will.

Read more info via:

http://www.m.kelloggs.com/en_US/home.html

The Enflux Exercise Clothing: Real-time 3D Analysis

MOQIPEOPLE INSIDER:

IMG_4732

#Entrepreneurs #Startups #WearableTech @Getenflux

The Enflux Exercise Clothing: Real-time 3D Analysis

#Future #Technology #Wearables #Startup #Fashion #Tech #WearableTech

#FashionWearableTech #SportsWearable

#MOQIVibes #MOQIFashion #MOQITech

#MOQIFashionTech

#MOQIFashionWearableTechProduct

Enflux clothing is a compression shirt and pants, each with five small 3D motion sensors. These are the size of a dime, and they collect data from each limb of your body.

The shirt and pants each have one central module, in the middle of your chest and on your pants like a belt buckle. The central modules are fully integrated into the clothing.

It’s all connected together with specially designed electrically conductive fabric, which is stretchy and durable.

Enflux is machine washable. The entire system is sealed to keep out sweat and water. It charges with a USB, just like a smartphone. It uses bluetooth low-energy to get over 2 weeks of daily use.

IMG_4725

Enflux fits like compression and yoga clothing on the market today. The initial release will support weight training, plyometrics, and running. The app will include over 50 of the most popular weightlifting, bodyweight, and running exercises.

Enflux is partnering with trainers across the United States to offer personal training sessions where you can try it out before you buy. We’ll begin training sessions in Summer 2017.

To address the fact that people are all different, we built our algorithms around the Kinematics of Human Motion (Vladimir Zatsiorsky) who provided a basis to estimate limb length and weights for people of given heights and body types. We can capture the 3D motion of the human body to a smartphone, count reps, and track advanced exercise metrics.

Thank you and we appreciate your time and support!

The Enflux Team

Read more via:

(1) http://www.getenflux.com

Who’s The New CEO Of The $22 Billion Genomics Company You’ve Never Heard Of?

MOQIPEOPLE INSIDER:

Who’s The New CEO Of The $22 Billion Genomics Company You’ve Never Heard Of?

Illumina casts a long shadow over the field of genomics, but it lacks the star power of a consumer-focused company like Silicon Valley genetic testing outfit 23andMe. That’s because Illumina operates behind the scenes, selling hardware and services to companies and research institutions. But that’s about to change if Illumina’s new CEO, serial entrepreneur Francis deSouza, has anything to do with it.

Illumina, a San Diego-based gene-sequencing hardware and software behemoth with a market capitalization of $22 billion, is working on all these initiatives and expanding to consumer-facing tests—and perhaps even brand partnerships and more.

Francis DeSouza is still an elusive figure in the genomics world, in part because he’s relatively new to the industry. He was recruited from Symantec to Illumina after a long executive search, and joined the company in 2013 as president and heir apparent to Flatley. As a bonus, deSouza has a global perspective: He’s of Greek and Ethiopian heritage; he grew up in Dubai before relocating to MIT to study computer science; and after graduating, he spent much of his early career on the road. Illumina’s 4,800 or so employees are scattered across the globe.

Francis DeSouza, as the new CEO at Ilumina, he has kicked off his tenure by making subtle changes to the culture. DeSouza is also helping steer the company in some risky new directions. Taking a page from Silicon Valley tech giants like Alphabet (Google’s parent company), the company is spinning out “moonshot” initiatives that are total long shots and at least five years away from commercial viability. In recent months, it has staffed and resourced two startups: Grail, which is developing a blood test to detect cancer in the early stages; and Helix, an effort to crack into the consumer market by helping high-profile brands use genetic testing as part of marketing and promotional campaigns. One example of such a campaign might be that a sports retailer like Nike sells a test to customers to find out if they have a so-called “speed gene,” which many top athletes possess. Brands would essentially access the apps with which to conduct these tests via an app store.

Read more via

www.illumina.com