A Startup Wellness Brand Called ‘Ladder’ by Celebrities.
LeBron James, Cindy Crawford, Arnold Schwarzenegger, and Lindsey Vonn have teamed up to launch a health and wellness VEGAN-FRIENDLY company pitch direct-to-consumer energy powders and other supplements – “We believe the time has come to shift the mindset of the wellness industry.” – Wellness Industry 💪
Los Angeles Lakers’ LeBron James teamed up with actor and bodybuilder Arnold Schwarzenegger, Olympian ski racer Lindsey Vonn, and model and entrepreneur Cindy Crawford to launch a wellness brand called Ladder.
The business was born out of a desire for safe and regulated wellness items. Its products – two protein powders, an energy powder, and a greens powder – are certified by testing organization NSF International, that guarantees safe, high-quality ingredients. Three out of Ladder’s four products are vegan: the greens powder, the energy powder, and one of the protein powders.
The latter product, called Plant Protein, is made with pea and pumpkin protein. It offers all of the essential amino acids the body needs, the website says, helping users shed fat, build muscle, and improve immunity.