Heads Up!!!#Entrepreneur #Startup #Aug2017
A New Startup –BRANDLESS™, an Online eCommerce Platform for Everything You Want to Buy for Just for $3 Raised $50 Million in New Funding Round from New Enterprise Associates, Cowboy Ventures, Redpoint Ventures, and Google Ventures
BRANDLESS™ – Based in San Francisco and Minneapolis, BRANDLESS™ was brought to life on July 11, 2017. They’re a group of thinkers, eaters, doers, and lovers of life with big dreams about changing the world. Their mission is deeply rooted in quality, transparency, and community-driven values. Better stuff, fewer dollars. It’s that simple.
Tina Sharkey is the Co-founder and CEO at BRANDLESS™. She is is passionate and curious. The intention for the year that she shared with the team is “WHOLE.” Ido Leffler is the Co-founder and Chairman at BRANDLESS™. He is audacious and passionate. The intention for the year that he shared with the team is “LIVE.”
BRANDLESS™ business model acts as the opposite of a model employed by eCommerce giants like Amazon and Jet.com, where the price varies considerably based on an algorithm and whether you choose free return shipping, respectively. Instead, everything is a reliable, fixed price regardless of when you’re shopping and what experience you’re looking for. Starting today, customers will find everything from dish soap to olive oil for sale on the site. Therefore, BRANDLESS™, pitching itself as the “Procter & Gamble for millennials,” offers a host of essential consumer items for a single low price of $3. Instead of a big logo emblazoned on a product, the actual attributes of the product are listed on the package instead.
BRANDLESS™ was created in 2016 by Sherpa Capital venture partner Tina Sharkey and entrepreneur Ido Leffler. The brand just closed a $35 million Series B round led by New Enterprise Associates, which brought the startup’s total venture funding to $50 million. Investors include Cowboy Ventures, Redpoint Ventures, and Google Ventures
The idea, in a nutshell, is “democratizing access to awesome stuff at really fair and affordable pricing,” according to Sharkey.
The name of BRANDLESS™ game is simplicity. There are only two real choices to make on BRANDLESS™ website: What do you want, and how much of it do you want?
BRANDLESS™ Blog- Awesome Strangers
“You might be thinking BRANDLESS™ sounds too good to be true. And trust us, we spoke to lots of skeptics when we shared the stealth BRANDLESS™ story early on. The response was so remarkable we wanted to capture it on film.”
“So, on June 28, 2017, we invited a group of Awesome Strangers to our lab for a blind taste test. They knew nothing about Brandless. As predicted, the responses did not disappoint. Seeing really is believing.” You may want to try this at home and tell us how it went at firstname.lastname@example.org
BRANDLESS™ is also offering a subscription service called “B.More.” The membership, which runs $36 a year, lowers the free shipping threshold from $72 to $48. For all other orders, a flat shipping rate of $9 is charged. The founders promised more benefits for B.More members, including a donated meal to the nonprofit Feeding America, in addition to the donation that is already made after eachB RANDLESS™ transaction.
Ultimately, Sharkey says that Brandless is about reclaiming one’s identity through “the freedom to allow people to define themselves as who they are, and not what a brand or a society is projecting onto them.”
The future of grocery shopping is online—and incredibly cheap. On the heels of the news that Amazon is buying Whole Foods for $13.7 billion, a new company is selling hundreds of pantry staples for $3 or less on its new site, Brandless. The online store, launching today, July 11, is removing most of the markups across food, beauty, and household items, and co-founder Tina Sharkey hopes that you’ll replace your favorite brands with their “products of similar quality.”
“There’s an average savings of 40 percent across our whole Everyday Essentials assortment, but in many cases it’s much higher—up to 360 percent,” Sharkey tells Bon Appétit of the initial 200-plus item collection. They call this price difference “brand tax,” which is essentially paying more for a name you recognize. This doesn’t just apply to the Heinz ketchups and JIF peanut butters of the world—generic brands also have price markups. Customers also won’t be paying a premium for food values with BRANDLESS™. Most of their foods are organic, and all are fair trade, non-GMO, free of any artificial preservatives, flavors, and colors, and fully against animal testing.
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